Maureen, ‘Mo” Devlin started riding her bike in the ‘burbs of Detroit for fun, for getting around, and never thought too much about it. Now she thinks about riding all the time:  how to make riding bikes better for going to work, having fun, for getting stuff done.  Though she considers herself a roadie, she is quite fond of her single speed mountain bike, as well as being a devoted (grass) bike polo player.  She is excited to help the SF Urban Riders promote the off-road cycling opportunities that San Francisco has or could easily develop.  She hopes to help create new or improved recreational opportunities, enabling people who probably already have bikes to feel comfortable and confident riding them in parks and roads alike.

Mo also serves on the Board of the San Francisco Bicycle Coalition and to fund her biking habit, is the Senior Accountant at the San Francisco County Transportation Authority.  She is also within months of completing an Executive MBA at San Francisco State University.   Her graduation present to herself will be a geared mountain bike.

Her focus now is improving organizations she works with. As an accountant and EMBA student, she brings years of business experience to SFUR’s board. Recently she wrote a new marketing plan for the Neighborhood Parks Council and collaborated with SFUR on their McLaren Park Proposal. This led to her eletion on SFUR’s board, where she is inspired by both the potential for SFUR to create and execute projects within San Francisco and the amazing potential for off-road cyclists to define themselves as a significant user group in San Francisco.

Tom Borden is a mechanical engineer who enjoys designing and building things; machines, business systems, bike parts, dirt jumps. He is the founder and president of Intrinsic Devices, a development and manufacturing company located in San Francisco. The company produces fasteners and actuators made from nickel titanium shape memory alloys.

Tom loves bikes and anything else that rolls or slides. While cycling may occasionally take a back seat to skiing, skateboarding or hockey, cycling is his prime obsession.

Tom has raised 3 children in San Francisco and recognizes the need for space where our children can pursue physical activities away from the cars that make city life so dangerous. He would like to see trails throughout our parks to serve this need, offering walking and riding opportunities surrounded by a sense of wilderness.

To forward this end, Tom is working on trail building activities with V-O-Cal, IMBA and Mt. Sutro Stewards and has put his support behind SF Urban Riders.

At the age of 4, Dustin began his cycling career on a 16 inch Schwinn Stingray. In the late eighties, he found Mountain Biking and since then, has ridden and raced in The Sierras, The Rockies, The Appalachians, The Pacific Northwest, on the slick rock of Utah, and the North Shore of British Columbia. His involvement in the sport runs the gamut from Downhill Racing to Road Riding.

Dustin is a father of three, and brings a family perspective to everything he does, including his riding. He manages and rides on a race team with his oldest son, has worked with SF Urban riders extensively on Mount Sutro multi-use trails and has built National level race courses for local USAC downhill events.

Professionally, Dustin brings over 15 years of Advertising, Branding and Design experience to SF Urban Riders. He has helped define brands such as Altoids, Nintendo, Polaroid, Motorola, Clorox Green Works, State Farm Insurance, Chicago Botanic Garden, and the San Francisco non-profit, Children of Shelters.

Currently, Dustin lives and rides on Mt Sutro, is working on his USAC coaching certification, and is a creative consultant for leading communications entities across the country.

dayton <at> sfurbanriders <dot> org

After years of thinking that bicycles were nothing but children’s toys, Dayton was introduced to the bliss of riding a bicycle on singletrack, floating under a canopy of trees and flying along a smooth, brown sinuous trail rolling through the countryside.  Ever since, he’s known no other dedication like his dedication to promoting the sport, recreation and lifestyle of mountain biking.

Dayton brings over five years of bicycle industry experience to SF Urban Riders.  From repairs to sales, running advocacy programs to writing product copy and organizing events, Dayton has undertaken a variety of roles within the industry.  Recently he observed that what really makes a ride wonderful isn’t as much the bicycle as it is the trail.  That line that takes us from here to there in the most beautiful way possible.  It is to promote the proliferation of trails and bicycle facilities that Dayton co-founded SF Urban Riders along with some of the talented folk listed above.  Dayton is primarily responsible for the creation of web content on this page, so if  you’ve got any great ideas, be sure to pass them along.

Born in Omaha, Nebraska, Peter Durham studied business and fine art at the University of Arizona and then continued his education at the Miami Advertising School in San Francisco. While at the Miami Advertising School, Peter studied art direction, typography, graphic design and photography. 

In 2005, Peter got his first job in adverting at Cliff Freeman and Partners in New York City. Cliff Freeman was best known for being the shop behind the popular Little Caesar’s tag line “Pizza Pizza” and the famous Wendy’s tag line “Where’s the beef”. While at Cliff Freeman, Peter worked on brands such as Snapple, Youth AIDS and Shoney’s. Soon after, Peter left New York to come to San Francisco to work for Ogilvy One. While at Ogilvy, Peter worked on several digital campaigns for Yahoo!. Peter left Ogilvy to take a position at the boutique shop ATTIK, to work on brands such as Lexus, Scion and Boost Mobile. While at Attik, Peter was able to combine his traditional advertising background with his digital skills, allowing him to create multimedia global campaigns. Peter has been awarded a gold One Show Pencil and has been honored in several industry publications.

Peter is currently starting his own business, Racerbuck.com, which is a site that allows event organizers and athletes to “Find, Post, and Publish Athletic Events”. Peter also serves on the board of directors for SF Urban Riders and teaches typography and design at the Miami Ad School in San Francisco. 

When Peter isn’t working, he’s riding or racing his mountain bike and spending time with his lovely fiancé.